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Brand Generation

MACHUPS uses Claude AI to generate complete brand packages in under 3 minutes.

How It Works​

1. Input Analysis​

Claude AI analyzes your business idea:

  • Business description
  • Target audience
  • Industry sector
  • Style preferences (modern, classic, bold, minimal)

2. Brand Strategy​

AI generates:

  • Brand Name: Memorable, 1-2 words
  • Tagline: Compelling, under 60 characters
  • Color Palette: Primary, secondary, accent colors (WCAG AA compliant)
  • Typography: Font families for headings and body text
  • Brand Personality: 3-5 adjectives defining brand voice
  • Visual Style: Design direction and aesthetic

3. Asset Generation​

Automated creation of:

  • 3 logo variants (wordmark, combination, badge)
  • W3C DTCG design tokens
  • 30+ React components
  • 20-page brand guidelines PDF
  • NFT certificate on Monad

Generation Process​

// Example API call
const brand = await fetch('/api/generate', {
  method: 'POST',
  body: JSON.stringify({
    businessIdea: 'Sustainable coffee delivery service',
    targetAudience: 'Urban millennials aged 25-40',
    style: 'modern',
    monadAddress: '0x...'
  })
});

// Returns generation ID
const { generationId } = await brand.json();

// Poll for progress
const status = await fetch(`/api/generate/${generationId}/status`);

Generation Timeline​

StepDurationDescription
Brand Analysis~10sClaude AI analyzes input
Color Generation~15sCreates accessible color palette
Logo Creation~30sGenerates 3 logo variants (HTML/CSS)
Token Export~15sW3C DTCG format generation
Component Generation~45sCreates 30+ React components
Guidelines PDF~60sProfessional 20-page document
NFT Minting~15sMonad blockchain certificate
TotalUnder 3 minComplete brand package

Output Quality​

Logos​

  • Format: PNG (transparent) + SVG (scalable)
  • Variants: 3 styles for different use cases
  • Technology: HTML/CSS rendered (perfect quality)
  • Sizes: Multiple resolutions (favicon to billboard)

Design Tokens​

  • Standard: W3C Design Token Community Group (DTCG)
  • Format: JSON + CSS Variables + Tailwind Config
  • Categories: Colors, typography, spacing, radius
  • Compatibility: All major frameworks

Components​

  • Framework: React + TypeScript
  • Variants: Next.js, React, HTML/CSS
  • Count: 30+ production-ready components
  • Features: Accessible, responsive, themeable

Brand Guidelines​

  • Format: Professional PDF
  • Pages: 20+ pages
  • Sections:
    • Brand overview
    • Logo system
    • Color palette
    • Typography
    • Components
    • Usage examples
  • Quality: Print-ready (300 DPI)

AI Model​

MACHUPS uses Claude Sonnet 4.5 for:

  • Brand strategy
  • Color palette generation
  • Component code generation
  • Guidelines content

Why Claude?​

  • Context: 200k token context window
  • Quality: State-of-the-art reasoning
  • Speed: Fast generation (2-3 min total)
  • Accuracy: 95%+ WCAG AA compliance
  • Consistency: Coherent brand identity

Best Practices​

Input Quality​

Good Input:

Business: "Eco-friendly coffee delivery service delivering
specialty coffee from local roasters directly to offices
and homes within 30 minutes"

Audience: "Urban millennials and Gen Z professionals
aged 25-40 who value sustainability and convenience"

Style: Modern

Poor Input:

Business: "Coffee app"
Audience: "Everyone"
Style: Modern

Style Selection​

  • Modern: Clean, minimal, sans-serif fonts
  • Classic: Traditional, serif fonts, timeless
  • Bold: High contrast, vibrant colors, strong typography
  • Minimal: Restrained palette, lots of whitespace

Iteration​

If first generation doesn't match your vision:

  1. Provide more specific input
  2. Try different style option
  3. Adjust target audience description
  4. Use premium A/B variant feature

Limitations​

  • English Only: Currently supports English language only
  • Web Focus: Optimized for digital/web brands
  • Style Constraints: Limited to 4 predefined styles
  • Logo Complexity: Text-based logos only (no complex illustrations)

Next Steps​